Content Audit and Discovery
A clear vision for future growth.
Ride Connection works with community partners to provide and coordinate transportation services primarily for older adults, people with disabilities, disabled veterans and other individuals. Ride Connection and its network of partners serve customers in Clackamas, Multnomah, and Washington counties with customer-focused, safe, reliable transportation service. Their services include door to door service, public transportation training, and emergency rides.
Ride Connection was planning to build a new website that was responsive to the needs of their users, partners and donors. The goal was to improve usability, serve customers better, and increase donations and community support. Spot Color’s primary objective was to become fully immersed in the organization in order to gain the insight needed to provide Ride Connection with a comprehensive overview of what should be included in a Request for Proposal document. This discovery phase promised to provide an informed RFP that would account for all of the nuances of a complicated organization.
Spot Color wanted to make sure that the needs of all of Ride Connection’s various stakeholders were considered in the design and development of their new site. This information was wide and varied in demographic nature. Their new and current sites serve a vast number of internal and external users.
Spot Color put together a schedule, questionnaire and conducted interviews with a wide variety of the Ride Connection website users. Stakeholders interviewed included staff members, customers, partners and donors. We put this information together in a document titled “User Stories” that summarized the experiences and needs of all of the different website users. In addition to collecting this information, we conducted a thorough audit of Ride Connection’s current site in order to fully understand current business processes and form submissions. We then worked with our technology director to create a recommendation of a platform and web applications. From there, Spot Color created a high-level content strategy to pair with the technological suggestions.
This clearly organized summary of user needs, itemized description of Ride Connection’s current assets and the resulting site design and technology recommendation gave Ride Connection the information they needed to move forward with the next phase of their website project.
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